Prospect Elm

Get more advisory clients for your tax firm.

Your site sells tax prep, so it attracts tax prep clients. Make a page that sells the other half of what you do.

Two pages. Live in a day. $1,500.

Written for the business owner deciding whether to move from a once-a-year return to somebody who actually advises him. Your site stays exactly as it is.

Book 20 minutes See the samples

The problem

The calls you get aren't the calls you want.

Your ads are working. People are landing on your site.

What they find is a firm that does returns, so the people who call want a return done. They ask what it costs, they compare you to the place down the road, and the good ones came from referrals anyway.

Whoever does want more than that reads three paragraphs about your credentials and gets asked to call an office that closed at five. He is weighing two or three firms this week, and he books with whoever lets him book.

That isn't a traffic problem. Nothing is wrong with the traffic.

Every page on your website is about you. Make the next one about them.

What you get

Two pages. One books the call.
The other makes sure they show up.

The landing page
Your firm, your credentials, your work, and one thing to do. An owner arrives wanting more than a return filed, and leaves with a time on your calendar.
The confirmation page
What happens next, what to bring, what you'll need from them. Booked and attended are different numbers and only one of them pays you. This is the page that closes the gap.
A new address
Your existing site isn't touched. Nothing is migrated, nothing moves, nothing breaks. Your site's job is credibility and it does that fine. This is the part you don't have.

Not included: your website, your blog, search rankings, running your ads, anything touching your case management system.

The difference

Your site already does its job.

It proves you exist, that you are real, and that somebody could hand you their books without regretting it. That is a job worth doing and yours is doing it.

So nothing is migrated, nothing moves, and nothing breaks. I add one address and leave the rest alone.

Anybody can build a page. Your nephew can build a page. The part nobody does is write what it should say. What the consultation is, who it's for, what a person gets out of twenty minutes with you, and why they should book tonight instead of thinking about it.

That's the work. The building is the easy half.

How

How it goes

  1. 1

    Twenty minutes

    You tell me what kind of work you actually want more of. I look at what you are running now.

  2. 2

    I build it

    One day. You get a link to your own page.

  3. 3

    It goes live

    Half up front, half when it is live. Days, not weeks.

Price

Everyone else in this business sells an annual contract and takes over your whole site.

$1,500. Once.

Terms
Half up front, half when it's live
Contract
None. No retainer, no minimum term
Delivery
One day
Next firms
Price rises every couple of firms

That is the lowest this will ever be. Whoever goes first pays least, permanently. One real engagement bills more than the page costs.

Not for you

Who this isn't for

If you aren't already running ads, this won't work. A page with nothing pointed at it converts nothing, and I'd be taking your money to teach you that. Get traffic first, then come back.

This isn't a website rebuild. If what you want is a new site, I'm the wrong person and I'll tell you that on the call.

This isn't lead generation. I'm not selling you clients by the unit. I build the page. What arrives on it is your ad spend and your reputation.

Next

Find out if this works for your firm.

No deck, no proposal, no follow-up sequence. I look at what you're running, you tell me what kind of clients you want more of, and either there's something here or there isn't.

Book 20 minutes Or look at the samples first